I helped pioneer the way HashiCorp represents technical concepts visually. Some pages need diagrams with labels resembling a workflow to communicate something detailed. Other, flashier marketing pages call for a more abstract approach to excite users. Below is a sampling of some of my favorites.
Detailed technical diagrams should be informative above all else. As a designer, I also want them to be beautiful and simple to digest. Very early in my tenure, I was key in establishing the visual style that designers across the company use today to create graphics like the ones below.
It's important for cloud products to showcase imagery to help users understand value propositions within the context of an interface. More often than not you see full screenshots of UI where everything is hard to read and its tough to understand what's going on.
What we've done instead, is abstract out 'slices' of product UI in order to visually exaggerate certain features that are appropriate to copy they sit next to.
It's often a struggle for technology companies to establish a style of illustration that feels unique in the market landscape. Our team held a few exercises to explore the possibilities of what that might look for HashiCorp.
Personally, I love collage and I wanted to bring that to the table. While it ended up on the cutting room floor, I'm happy with the ways in which it pushed me to think about integrating my personal style within the context of HashiCorp.